Involving the community - A Guide to Participatory Development Communication
Participatory development communication concepts - methodology to plan, develop, and evaluate communication strategies. (Guy Bessette - IDRC 2004)
This guide is intended for people working in research and development. It introduces participatory development communication concepts, discusses the effective two-way communication approaches, and presents a methodology to plan, develop, and evaluate communication strategies to address the following questions:
How can researchers and practitioners improve communication with local communities and other stakeholders?
How can two-way communication enhance community participation in research and development initiatives and improve the capacity of communities to participate in the management of their natural resources?
How can researchers, community members, and development practitioners improve their ability to effectively reach policymakers and promote change?
Online document www.idrc.ca/en/ev-52226-201-1-DO_TOPIC.html