Participatory Communication Strategy Design, A Handbook
A training and reference guide for designing and implementing Communication for Development strategies for field projects.(Paolo Mefalopulos and Chris Kamlongera - FAO 2004)
The handbook has been prepared as a training and reference guide for designing and implementing Communication for Development strategies for field projects. It presents a step-by-step methodology for participatory communication strategy design, and the principles for communication planning, message development, multimedia material production and the implementation of communication activities in the field. Although the book does not deal with the technical aspects of media production, it specifies the requirements for effective use of communication approaches, media and materials among rural communities. In this way users of the handbook will be able to plan, supervise and monitor the implementation of the communication strategy whole process. The methodology proposed by the PCSD handbook has been tested through several training workshops in Africa. It has also been applied with success to various development projects dealing with agriculture, health, education, income generation, gender, water and sanitation, animal husbandry and poverty alleviation.
Online document - FAO server
www.fao.org/sd/dim_kn1/kn1_050902_en.htm